Our Company

Mary’s Gone Crackers has been growing! In 2015, we opened a brand new test kitchen in Chico, California, just north of our administrative office and bakery in Gridley. Both towns are in the northern part of California’s great agricultural valley. Our own baking facility is dedicated gluten free, nut free (except coconuts), dairy free, vegan, certified organic and kosher. While all our products carry the same certifications (organic, gluten free, non-gmo, vegan, kosher) our new Thins and Minis are being baked to our specifications in another facility on equipment that is also used for dairy, soy, and tree nuts.

Mary’s Gone Crackers has assembled a terrific team of people committed to getting our fabulous crackers, cookies and pretzels onto store shelves and into your kitchens! Please contact us with your ideas for new products, suggestions and questions.

Mary Waldner, Chairman & Founder

Mary Waldner

As founder of Mary’s Gone Crackers, Mary Waldner leads both product development and brand strategy for the company. Mary is responsible for the development of all of the company’s products, and has been a Director since the company was incorporated in 2004.

Inspired by her own struggles with Celiac Disease, Waldner created Mary’s Gone Crackers after finding a shortage of nutritious, gluten free options that tasted good. Her handcrafted recipe became a hit not only with Celiac sufferers, but with consumers eager for delicious snacks they could feel good about eating. Mary’s Gone Crackers Original was awarded the Sofi Gold for the most outstanding cracker at the New York Fancy Food Show in 2008.

Waldner is a member of the Organic Trade Association and the Celiac Sprue Association.

Prior to Mary’s Gone Crackers, Waldner practiced as a psychotherapist for 26 years; she holds a master’s degree in clinical psychology and is a licensed marriage and family therapist. She resides in Paradise, CA.

Dale Rodrigues, Founder

Dale Rodrigues

Dale Rodrigues was founder, CEO and president of Mary’s Gone Crackers from its birth in 2004 through 2014. He and co-founder Mary Waldner built the company from scratch into a robust and profitable enterprise. One of the premier natural food brands in the industry, the firm reported a compound annual growth rate in excess of 40 percent every year under Rodrigues’ leadership..

Unorthodox in his management style, Rodrigues empowered his team through a safe, creative work environment that encouraged independent thinkers. He encouraged his colleagues to take risks because “without risk, there is no growth, no evolution.” 

In 2012, Rodrigues successfully brokered the sale of 80 percent of his company to Kameda Seika, Co. Ltd., Japan’s largest manufacturer of rice crackers. As CEO of Mary’s Gone Crackers Rodrigues secured a return on investment in excess of 4x to MGC’s 53 investors at the time of Kameda’s acquisition. Rodrigues has been an entrepreneur most of his working life, starting in high school when he formed a light-show company. Later, Rodrigues took the helm of his father’s construction company, growing the business four-fold in three years and eventually forming his own company when his father retired. 

Rodrigues created a database marketing company, which provided building-permit data to suppliers and sub-contractors in the construction industry. After selling the business in 1996, he worked as a project manager for high-end residential contractors.

In 2003 Rodrigues left the construction industry to devote his efforts to the launch of Mary’s Gone Crackers. Reflecting on his past experiences, Rodrigues says, “I’ve learned that it’s better to think as big as you’re capable of thinking. It’s key to being successful.”