October 4, 2010
I’m grateful to the Wall Street Journal for its thoroughness in explaining Celiac Disease, wheat allergies, and gluten intolerance. http://online.wsj.com/article/SB10001424052748703846604575447413874799110.html?KEYWORDS=gluten+free. It appeared August 24, 2010.
Why is it, however, when I read this article that I keep thinking no one is talking about the Elephant in the Room?
The debate regarding the value of people choosing to eat gluten free when they don’t need to for health reasons seems to be skirting the real issue. The key element to being on a gluten free diet is the opportunity to eat more healthfully, more CONSCIOUSLY. I would hope that the vast majority of people who are exploring going gluten free (by choice vs. because they are ill) are doing so because they are waking up to what healthful eating is all about. Obviously, if you are swapping out gluten containing junk food for gluten-free junk food, there is really no benefit.
Before I discovered my need to eliminate gluten from my diet, I was already eating organic, whole food. Fresh organic fruits and vegetables, organic whole grains (albeit the wrong ones!), minimally processed foods. I knew that my health problems were related to the food I was eating so I had been on a crusade to eat as cleanly as possible. Discovering that gluten was the culprit afforded me the opportunity to learn about alternative ingredients, equally healthful—like quinoa, millet (both of which I had actually already been eating!), amaranth, and teff. Over the years, I have discovered more and more healthful and interesting ingredients and my food choices continue to change.
If one wants to be healthier (or lose weight), an examination of our food choices is in order. CONSCIOUS EATING—some are calling it ethical eating—means, among other things, eliminating the highly processed foods from your life, finding whole food that still has its nutrients intact. Since so much of the gluten containing foods in the Standard American Diet (SAD) are based on refined white flour, refined sugars and often unhealthy fats, going gluten free, even when you technically don’t have to, can be the opportunity to say no to all of that refined, highly processed “food.” Of course, every once in a while we all may need a brownie or some pizza, but this “trend” to eat gluten free, I hope, is really the awakening in our culture to the truth about the problems with the way the majority of Americans eat: It is unsustainable, it is killing us and most disturbing, making our children ill at an early age.
August 6, 2010
A friend wrote and offered the recipe below using our crumbs. The motto in their household is “everything is better with butter”. . . like Julia Child!
“WOW! Just made our favorite breaded chicken dish with your crumbs. It was amazing. These crumbs are the best. . . These should be in people’s homes. They have the crunch of the Panko breadcrumbs we often use, but are packed with flavor. Yummmm.”
One package boneless chicken thighs
Mary’s Gone Crackers crumbs – original or savory
Grated Parmesan cheese
Salt and Pepper (just a little)
Mix Mary’s Gone Crackers crumbs with garlic powder and grated parmesan cheese.
Trim excess fat off chicken pieces. Pat dry.
Beat egg with salt and pepper.
Dip boneless chicken in beaten egg mixture, then roll in crumb mixture.
Fry in butter till golden brown.
For a less rich version, you can bake the chicken in a baking dish at 350 for about 25 minutes until done.
July 8, 2010
Today I am introducing a guest blogger–Valerie Douglass. Valerie is my assistant and she is writing about a conference we recently attended.
I attended the Food as Medicine Conference in Washington, DC June 10-13th, 2010, sponsored by the Center for Mind-Body Medicine (http://cmbm.org .) The conference was held at the historic Capitol Hilton, just two blocks away from the White House. The conference was primarily attended by physicians, registered dietitians, psychologists, health counselors and students. People had very diverse backgrounds and yet had the same purpose: to heal and change the lives of those who need to be healed. This group of healthcare professionals has tremendous impact on our nation’s health. It was so wonderful being around people who knew what good, quality, wholesome ingredients were. The amount of energy at the conference was unreal. I could tell as soon as I walked into the conference hall that everyone who was there was excited to be there and was willing to learn.
Mary’s Gone Crackers held a table located in the hallway outside the conference room. We sampled all our products (Crackers, Sticks & Twigs and Cookies). We were the hot spot during the several 30-minute breaks throughout the days. We were by far the busiest booth there.
It was great to see people interested in the nutrition of our products. I thought to myself, “Wow, finally someone who knows what a chia seed is!” Almost every person visiting our table picked up the boxes and scanned the ingredients list. People were blown away by the nutrition and incredible taste of our products. Every single person said that they would recommend our products to all of their patients, not just those with gluten intolerance.
At just about every break we were visited by a man who works with Iraq and Afghanistan war veterans, scooping handfuls of crackers from our bowls. “I only eat food with sunshine in it and these crackers are full of sunshine,” he said. “War veterans have a lot of rain in their lives. Food should be uplifting and make us happy. If it is bringing us down, it should not be something we choose to put in our bodies.” His quote really touched me and will be something I will remember for a long time.
The most popular items at our table were our new Love Cookies. No one believed that they are gluten-free, vegan, organic and healthy. The most popular cookie varied by the time of day. The N’Oatmeal Raisin was the breakfast and mid-morning favorite. The Chocolate Chip was the perfect finish after lunch. And towards the later afternoon, the spices in the Gingersnap became the most popular. Another big hit were the Curry Sticks & Twigs.
I also met a young woman who was really inspiring to me. She was a physician who spoke about the chronic disease she sees every day in the emergency room at her hospital. She said the emergency room is constantly full of patients with diabetes, food allergies and other diet-related diseases. As a physician she only receives two hours of training per year on nutrition. She said she attended the conference to learn of more ways to help her patients. She hates the fact that often people are discharged from the hospital without knowing how to best help themselves. She stated when people come to the emergency room they are scared. This is the time when people are the most willing to listen and change their lifestyles.
We were personally recognized by James Gordon, MD founder and director of the Center for Mind-Body Medicine. Dr. Gordon thanked us for our great products and stated he could not stop eating them. It seemed like the entire audience of 275 people were nodding their heads and smiling.
As a graduate holding my Bachelor’s of Science in Nutrition and Food Sciences, I felt as if the speakers covered material that was only skimmed in my studies. The topics about detoxifying our bodies were the most fascinating to me. Speakers recommended a diet of organic, non-GMO, whole foods and said that what we consume has a huge effect on disease. Food is the medicine that we choose to give our bodies each day. Choosing the right foods is the best natural medicine we can provide ourselves.
Speakers also emphasized the importance of exercise and mental health. If one of the three main components (healthy eating, exercise and mental health) is out of balance, optimum health cannot exist.
Celiac Disease was the disease most commonly cited by the conference speakers. Physicians said that when they began their practices they never saw patients with Celiac Disease, and now they see numerous patients per week. Many of them believe that Celiac Disease is a neurological disorder and is primarily influenced by genetics as well as environmental factors. It was great for all of the healthcare professionals to try our products, fall in love with them, and now have new products to recommend.
The lunches that were provided were fantastic! They were prepared under the direction of Chef Rebecca Katz, who is the Executive Chef in the Center’s training program. Rebecca’s goal as a chef is to “transform health through the power of food.” She is most famous for her cookbook titled “Cancer Fighting Kitchen.” It was great to see vegan and gluten-free options in a buffet setting. All the entrees had an ingredients list card which eliminated the guess work for those living with food allergies or intolerances. One lunch included delicious, wild Alaskan salmon—especially wonderful after hearing from one of the speakers about the hazards of farm raised fish and seafood.
Every day at lunch our crackers were served. As I glanced around everyone’s plates, I saw piles and piles of crackers. This proved to me that our crackers are much more than a Celiac-friendly cracker—they are really for everyone!
June 15, 2010
I haven’t done much writing in the blog for a while, mostly because I’ve been working so hard on our new cookie production. For the first few months, we were letting another bakery manufacture the cookies for us (with my supervision.) For a variety of reasons, beginning in April we brought the cookie production into our own facility, where we have always made our crackers and Sticks & Twigs. (Our cookie packaging still says “ MANUFACTURED IN A FACILITY THAT ALSO MAKES PRODUCTS CONTAINING PEANUTS, TREE NUTS, MILK, EGGS, WHEAT AND SOY” but the only possible contaminant for the cookies we are making now is the soy—the tamari that’s in our crackers and some of our Sticks & Twigs. However, we use separate pans and a different conveyor belt on our packaging line so the chance for contamination is very minute. We will change the packaging on the next print run.)
What has been so interesting to me is that even though the formulas for the cookies have not really changed since we started production, moving from one facility to another, tweaking little things like the order of adding the ingredients, or the mixing time or the baking time and temperature, can turn out a different product. This is a work in progress and what I think of when I consider the term “Artisan Baking.” You will never get a box of cookies from Pepperidge Farm or Nabisco that differ from one another. Mary’s Gone Crackers love Cookies will probably change, especially in the early stages of our production, and possibly as seasons change as well. The differences might generally be slight, but right now they are more noticeable. The chocolate chip cookies are the best example. At first we had to use the really tiny chips because the larger chips didn’t work in the machine we were using. Then we got a better machine and I could go back to the larger chips and put more in without them flying all over the place. And who doesn’t want more chocolate chips! More recently, I discovered that when we bake the cookies a little longer, the coconut palm sugar caramelizes more and the flavor improves!
The reason that different times of the year might have an impact on the cookies is because the weather changes the way we make our products. North-central California gets very hot in the summer and so does our factory. It usually means we have to change the bake times of our products slightly and for the cookies it will mean keeping the ingredients and the finished product in conditioned space as well. Also, some of our more exotic ingredients occasionally vary from season to season, which will also change the finished product a bit.
Mary’s Gone Crackers is getting bigger, but we still have that homemade feel—our production team has a lot of fun when they are making our products and that joy can be felt in every bite. We recently had a colleague in our plant who has over 25 years of experience working in and consulting with large bakeries. After helping us for several days, she commented that she had never seen employees having so much fun while working so hard. What a great compliment to all of us!
I recently found this “definition” of artisan on www.thenibble.com:
ARTISAN: There are no standards for “artisan” and unfortunately, it has been co-opted by big business. Large businesses de facto cannot make artisan products: they are labor-intensive, small-batch products handmade, often of the finest ingredients, by skilled craftspeople. Machines don’t make the cheese, chocolate, jam, etc.: People make it. Artisan businesses are family-owned; some, which grow large enough to be purchased by Big Business, may still make good products from good ingredients, but the special quality that comes from small-batch production and the love and attention that the artisan invests in the product is lost.
At Mary’s Gone Crackers we still use the “finest ingredients” and put a lot of love and attention into everything we do, even though our batch sizes might be bigger than their definition. But I would add another perspective to this discussion: When you use real food ingredients without the super-refined processes that take all the variations (and nutrition) out, manufacturing can be a little riskier, with the outcome being a slightly less perfect looking product. I’m willing to risk that for the taste, nourishment and satisfaction that we bring to the table!
We truly appreciate the people who eat our products and support our vision. You are part of our story and we would love to hear your thoughts!
May 10, 2010
In honor of National Celiac Disease Awareness Month in May, Mary’s Gone Crackers and the Celiac Disease Foundation have created a list of 10 ways to help promote awareness of the disease. Celiac Disease affects approximately one in 133 people; nearly three million Americans nationwide.
Celiac Disease is one of the most common genetic conditions in the world, but often goes undiagnosed because it is a multi-symptom, multi-system disorder. It is estimated that 97 percent of Americans with the disease often go undiagnosed.
10 ways you can help raise awareness include:
1. Support National Celiac Disease Awareness Month by spreading the word! Send out an email, or post it on Facebook or Twitter.
2. Prepare your favorite gluten-free dish for your next gathering, then print copies of your recipe and place it by your dish to share!
3. Write your congressperson and ask them to co-sponsor/support H. Con. Res 110 designating May as Celiac Disease Awareness Month.
4. Give the gift of health – Next time you give a gift, consider a basket filled with your favorite gluten-free products. Include Mary’s Gone Crackers and let people know that you don’t have to be gluten intolerant to enjoy the healthy, wholesome taste!
5. Contact the health editors of your local newspaper and ask them if they know about Celiac Disease. Write them a letter and share your story.
6. Share current books – Celiac Disease for Dummies, by Sheila Crowe, MD and Ian Blumer, MD; Revised and Updated: Celiac Disease: A Hidden Epidemic by Peter H.R. Green, MD; or Healthier Without Wheat by Stephen Wangen, MD. Read them and pass them on to people who you think may benefit from learning more about Celiac Disease or how gluten may be the cause of their illness.
7. Find out if there is a health fair or vendor fair coming to your town and offer to set up a table with information on Celiac Disease and how to get tested. Contact the Celiac Disease Foundation for the free awareness brochures, “Are You The One?” which covers symptoms, testing, tips and more!
8. Check to see if there are any local benefits or marathons that support Celiac Disease – join or volunteer! Check out Team Gluten-free™ and help raise awareness and funds through participation in local and regional races.
9. When you visit a friend or neighbor in the hospital, or have a regular physical or dental exam, take the opportunity to talk to doctors, dentists, nurses, healthcare workers, and dieticians to help increase their awareness of Celiac Disease and the gluten-free diet needs of Celiac patients.
10. Word-of-mouth. The best way to raise awareness is to just tell somebody about Celiac Disease. Share your story!
Common symptoms of recurring bloating, gas, abdominal pain, chronic diarrhea, constipation, unexplained weight loss or weight gain, bone or joint pain, migraine headaches and unexplained anemia are often and unknowingly caused by Celiac Disease. Since many people living with Celiac Disease go undiagnosed, it is important for anyone displaying one or more of these symptoms to consult a doctor for testing. Symptoms vary and are not always gastrointestinal.
April 3, 2010
Conscious Eating is our tag line–it’s on all of our packaging, all of our advertising. What does it mean when we use the phrase CONSCIOUS EATING?
There are so many layers to be aware of (CONSCIOUS) when we look at our food. When I buy whole, unprocessed food, whether it’s fresh or frozen—vegetables, fruits, nuts, meat, fish, chicken, eggs, dairy—I want to know first, is it organic, where was it grown, is it seasonal to my region or did it have to travel from another part of the world? Have the animals been treated well, allowed to roam in pastures, fed food that they are meant to be eating (grass fed beef, free range chickens, fertile eggs).
When I’m buying more processed foods—things that come in a box or a bag or a jar, like our products–I’m looking at the same issues. Are the ingredients organic? (In my case actually, the first question I’m asking is “Is the product gluten-free?) Are there chemical additives, or other ingredients that don’t sound like real food? Are the ingredients whole foods or highly processed? Are there ingredients that I know are particularly hurtful to us, such as high fructose corn syrup, or hydrogenated oils? If it’s not organic, does it contain Genetically Modified Organisms (GMO)?
Most products don’t get very far into my questioning when I start looking at the labels.
Why does all of this matter? It matters to my body, because I don’t want to ingest toxic chemicals, hormones, antibiotics, or Genetically Modified Organisms (GMO) that have not been tested. (see www.seedsofdeception.com for more information on genetically engineered food.)
It matters to the earth, air and water for the same reasons: when farmed organically, the earth is being replenished and nourished instead of getting loads of toxic sludge, fertilizers, pesticides and other topsoil depleting processes. It matters to the insects, birds, earthworms, soil bacteria, bees, and all other wild creatures, because they are allowed to live, do their jobs to help sustain the planet, and not be poisoned. It matters to the farmers because they don’t have to handle and breathe poisons. They don’t have to have abusive, hostile relationships with animals. They can put love into their work, into the earth and into our food.
And maybe more abstractly, it matters to our economy. I want to support farmers and companies that are behaving in truly sustainable ways; who understand that the future of our country and this planet depend on long-term thinking.
The industrial food systems that have been developed in the U.S. over the last 50 years have dismantled our systems for truly feeding this country and are destroying our health on many levels. We will not survive if we don’t re-learn sustainable ways of farming, ranching, living and eating.
So, eating consciously to me means learning about the food you are eating, making choices based on a deeper knowledge of your environment and the impact that your choices have on your own body, your family, the earth, and even the economy.
There are many more aspects to how we can be conscious in our eating, including the mechanics of HOW we eat as well. Eating in a hurry, on the go, vs. sitting down at a table and paying attention to tasting and enjoying your food is just one example. Let me hear what goes into your food choices!
February 25, 2010
Since Mary’s Gone Crackers first joined Twitter we’ve met so many wonderful people, fans and gluten-free advocates. We are excited – no thrilled – that we have connected with all of these individuals and received such great feedback that enhances our company every day.
As we fast approach our 1,000th follower, we wanted to do something fun for all of our friends on Twitter while taking this opportunity to build more relationships with new followers. From today, February 25, until we reach our 1,000th Twitter follower, we will be entering each new friend into a drawing to win a gift basket full of Mary’s Gone Crackers’ snacks, including:
- Love Cookies
- Sticks & Twigs
- “Just the Crumbs”
Here’s how to enter:
- If you’re not following @GoneCrackers on Twitter – follow us to be entered into the drawing
- If you’re already following @GoneCrackers on Twitter – Mention our contest “Will Tweet for Crackers” to be entered into the drawing
Team Mary’s Gone Crackers
January 13, 2010
Since the launch date is approaching and some of our distributors will be stocking our new product I can finally announce that the “double O” refers to COOKIES! Mary’s Gone Crackers is launching our new line of “love Cookies!” I’ve developed 5 flavors, but we are starting with the first 3: Chocolate Chip, Ginger Snaps and “N’Oatmeal” Raisin (no oats!) Our tagline is “Traditional Flavors, Revolutionary Ingredients” and that’s because when you taste them, you will notice that the flavors and textures are very familiar and recognizable. But when you look at the ingredients list you will understand why we’re using “Revolutionary.”
Back when I was first diagnosed with celiac disease, I took my traditional recipes and substituted various flours to get a similar cookie. I used butter, eggs, white sugar and mostly white gluten-free flours as well, just so I could replicate what was most familiar in mouth feel and taste.
Over the years since we started Mary’s Gone Crackers I’ve worked to transform those recipes into something more healthful and satisfying to a wider range of tastes and needs. So, out came the butter, eggs and cane sugar (except in the chocolate chips) and in went brown rice flour, amaranth flour, yellow pea flour, chia seeds, palm sugar, tapioca syrup, quinoa flakes, and other delicious, CERTIFIED ORGANIC, GLUTEN FREE, whole food ingredients. I am VERY excited about these cookies. They taste fabulous and they are food that nourishes and satisfies.
I have a favorite story to tell already about them. We were doing a product photo shoot a while ago and had been working with our photographer on one shot for about 5 hours. Everyone was hungry and getting a little tired. Our photographer said he was getting a head ache for lack of food but he didn’t want to stop until we were finished. I had some of my N’Oatmeal Raisin cookies there and offered him some. He declined at first because he didn’t want to eat sugar, but I told him they were safe to eat and he ate a few of them. We finished the shot and then as we were breaking for lunch he said, “You know, I feel better!” That made my day! Food is supposed to feed our bodies and sustain our energy and even cookies can do that if they are made with the right ingredients!
And that is why we are calling them “love Cookies!” They are made with love—of organic, whole food; of the planet; of our bodies; and of LIFE!
Stay tuned for more on the cookies and on our Beta Testers!
December 31, 2009
I’ve been to 3 food-related events in California since Christmas: Hazon at Asilomar Conference Center in Monterey, the Fancy Food Show in San Francisco, and “Food as Medicine” put on by the Center for Mind Body Medicine, also in San Francisco. I’ve learned so much that I want everyone to know, but I’ll stick to some of the highlights and give you some resources to learn more if you are so inclined.
We met a delightful woman at the Hazon conference (www.hazon.org)– a transplanted New Yorker living in Louisville, Kentucky. She told us a heartbreaking story about “food deserts” in this country—impoverished, urban areas where there are no grocery stores for the local residents, and really limited access to fresh, whole food. Many of the children go to school hungry (these are 4 year olds she was talking about) and are only offered pop tarts or other junk food for breakfast, if anything. So many of the children are unable to function in a school setting by the time they are 6 that they are already set on the path of being delinquents at that early age. How many of our adult criminals started on their paths undernourished and malnourished both in body and spirit? There is a great movement to connect local farms with these communities to get fresh food directly to the people. www.foodsecurity.org is a good place to start. Our minds can’t work if our bodies aren’t nourished properly. Some of my therapy clients used to wonder why I would ask them about their diets—“I’m here for therapy, why are you asking me what I’m eating?” No matter how much insight and love gets poured into you, if you are undermining your body with junk food or alcohol, your mental and emotional status cannot change and heal.
We attended The Fancy Food Show as guests this year instead of having a booth. Attendance was high which was a little surprising given the economy. This food show is put on by NASFT—the National Association for the Specialty Food Trade. There are 3 shows per year—one in Chicago, one in New York and one in SF. Thousands of companies set up booths to sell their wares—heirloom rices from around the world, wine, chocolate in every form, sugar in every imaginable form and then some, white flour in every form, jams, chutneys, teas, olives and spreads, cheese, meats, pate, mushrooms, cookies and cakes, pasta and seafood, and on and on. It’s overwhelming, a little fun and ultimately confusing and depressing when juxtaposed with what I mentioned above. Reminds me of Stuffed & Starved by Raj Patel—let me just quote his opening sentences: “Today, when we produce more food than ever before, more than one in ten people on Earth are hungry. The hunger of 800 million happens at the same time as another historical first: that they are outnumbered by the one billion people on this planet who are overweight.” (www.rajpatel.org). There’s a lot to learn about this seeming contradiction.
And then lastly, I attended the “Food as Medicine” conference (www.cmbm.org) also in San Francisco. I gorged myself on cutting edge information and research (much of it way over my head) that is very exciting. We truly have the knowledge to heal our bodies, our communities and our planet. People referred to the “Standard American Diet” as SAD, which says it all. I listened to Dean Ornish, MD (latest book The Spectrum—lots of websites), Mark Hyman, MD (www.ultrawellness.com) Jeffrey Bland, PhD (www.jeffreybland.com), Cynthia Geyer, MD (http://www.canyonranch.com/story/cynthia-geyer.aspx), Joseph Pizzorno, ND (www.drpizzorno.com) and many others. I will list some of the truths that I came away with.
· We are not stuck with our DNA—we can actually change our DNA by the lifestyle choices we make
· Most everyone tested is vitamin D deficient. Start with 1000-2000 mg. of vitamin D3
· B vitamin deficiencies (ESPECIALLY B 12) result in depression, memory problems, and impaired detoxification. B 12 deficiency is also related to neuronal atrophy—walnuts can heal that and blueberries!
· Eat a rainbow of colors—reds, blues,purples, oranges, yellows, greens.
· Memory foods: spinach, strawberries, cranberries, black currents, purple grape juice, plum juice
· Lifestyle can increase Telomerase—the substance that controls the aging of cells. Walking for 3 hours per week increases brain neurons, more blood flow to skin slows aging.
· Digestion is key to health. You are what you absorb.
· Restricted calorie diet increases life span—reduces DNA damage, lowers blood pressure, lowers inflammatory markers, improves heart function.
· Diets high in fried foods, salty snacks, eggs and meat increases risk of acute MI (heart attack) globally; diets rich in fruits and veggies lower risk.
· Flossing teeth lowers risk of heart disease—correlation between gum disease and heart disease.
· Small fish (like sardines) are better than larger fish because the larger the fish the more time to absorb mercury.
· Eat something from the brassica vegetables daily—broccoli, cabbage, cauliflower, brussel sprouts.
· Lots of discussion of the importance of omega-3; how modern diets have reversed the ratio of omega-3/omega-6 which should be 2/1 and now it’s usually about 10/1 with omega-6 being on top.
· Everyone likes more fiber, more whole grains, seeds and beans. (50 grams of fiber per day minimum, from whole food sources with 25-30 grams from soluble fiber sources.)
· The more protein a population consumes, the greater the risk of hip fractures. “An unnecessarily high intake of essential amino acids—either in the absolute sense or relative to total dietary protein—may prove to be as grave a risk factor for “Western” degenerative diseases as is excessive fat intake.”
· Calorie restriction, moderate exercise, positive attitude all protect genomic stability.
· No such thing as a disease that is a discreet entity—just a convenient way to describe and memorize.
Top 10 ways to return to a more primitive diet:
1. Eat large amounts of fresh, locally and organically grown produce
2. Eat at least one handful of unsalted nuts and seeds each day
3. Avoid cooking foods at temperatures greater than 350 degrees F.
4. Reduce and restrict animal protein sources to free range and wild
5. Get daily sunlight exposure (15 min. arms, face or more) or take vitamin D
6. Reduce dairy consumption (only eat organic)
7. Limit grains to only 100% whole grains and/or sprouted grains
8. Use raw honey as primary sweetener, if needed
9. Avoid all chemical additives (preservatives, sweeteners, flavorings, etc)
10. Search for wild edibles and heirloom varieties of all plants as often as possible
There is so much more—after I go through my notes again I’ll make other entries. Feast on all of this information, knowledge and wisdom.
Meanwhile, if you want to feast on some food using our crackers, see above!
November 18, 2009
We know the rumor’s been leaking out, but my hands are tied! All I can say at this point is that YES, we are getting ready for a very exciting product launch, now known as Project Double O, expected to hit stores in late-January! I’m not able to give any more details at this point, but I assure you, we are continuing our tradition of using high quality organic, gluten-free ingredients with a fabulous taste profile like our current Mary’s Gone Crackers snacks. You are going to love our newest delicious treats.
Because this is a completely new offering, we’d love your help as we unveil it to the world. I am looking for an exclusive group of 25 beta testers, some of our loyal and wonderful fans who have supported us over the years, to receive the first samples of the product before it hits stores or becomes available for purchase. I’m anxious to hear your feedback and have your support in taking our newest recipe to store shelves. I appreciate your support and thoughts, and would be so happy to work with some of our greatest fans just like you during this exciting time.
Because Project Double O is so confidential, we are only able to bring on an elite group of 25. We’ll send you a gift pack of Mary’s Gone Crackers including our newest product, and all we ask is that you agree not to share what the item is until we get the thumbs up. We welcome you to tease your community until the launch, and let them know you are one of our beta testers – we’ll also be putting your name on our blog as a part of our exclusive team.
If you are interested in joining us, please send an email to firstname.lastname@example.org with your contact information, a little information about yourself and a brief explanation as to why you’d like to join us as a Project Double O beta tester. Our spots are limited so don’t wait! I look forward to hearing from you!